Director of Studies: Professor Jon Dovey
Other members of the proposed supervisory team: Professor Andrew Spicer; Dr Steve Presence; Dr Simon Moreton
Professional partner: TBC
  
Project details:
  
The Digital Cultures Research Centre at the University of West of England Bristol invites applications for a three-year full-time Doctoral studentship, fully funded by the Arts and Humanities Research Council (AHRC). The shifting borderlines between established media and digital media production are defined by economies of attention. Although audience numbers for online distribution are often much smaller than those for broadcast television, advertisers argue that revenues can be greater because the audience has a higher level of engagement, an argument shared by so called civic media movements or online documentary practices.
  
This studentship will investigate the political economies of attention and engagement through an analysis of particular companies and organisations that work in the emerging creative digital economy. It will analyse how their use of technology, models of production and audience reach differ from those of established media through a series of case studies in order to determine the relations between attention, engagement and action. The studentship would be in collaboration with some of the larger digital companies (e.g. Bristol-based viral experts Rubber Republic) as well as companies which are part of the Digital Cultures Research Centre’s international iDocs production network.
  
The Digital Cultures Research Centre has a strong track record of successful PhD completions and the studentship offers access to an exciting creative and intellectual community with fellow students researching emerging creative practices. We expect research students to take a full and active role in the Research Centre and to take part in regular workshops, conferences and seminars. The studentship commences October 2017. Successful candidates should expect to develop their own specific research topic within the broader aims of this project.
  
Applicants will be expected to attend an interview and demonstrate:
  
• imaginative and viable preliminary ideas for research into this subject area
• an appreciation of the nature of PhD study and of both independent and collaborative research
• evidence that you have, or can develop, the skills required to start the proposed research
  
For an informal discussion about the studentship, please email: jonathan.dovey@uwe.ac.uk