Partners: A range of Bristol-based firms as potential partners

Base: UWE Digital Cultures Research Centre (DCRC)

Mentors: Professor Jon Dovey; Professor Andrew Spicer

 

The shifting borderlines between established media and digital media production are defined by economies of attention. Although audience numbers for online distribution are often much smaller than those for broadcast television, advertisers argue that revenues can be greater because the audience has a higher level of engagement, an argument shared by so called civic media movements or online documentary practices. This fellowship will investigate the political economies of attention and engagement through an analysis of identified companies and organisations working in the emerging creative digital economy. It will analyse how their use of technology, models of production and audience reach differ from those of established media through a series of case studies, in order to determine the relations between attention, engagement and action. It will analyse how their uses of technology, models of production and audience reach differ from those of established (‘legacy’) media through a series of case studies in order to determine the relations between attention, engagement and action and how this relates to productivity and innovation. The studentship could be in collaboration with some of the larger digital companies (e.g. Bristol-based viral experts Rubber Republic), companies which are part of the DCRC’s international iDocs production network, or others proposed by applicants.

 

The fellow should expect to develop their own specific research topic within the broader aims of this project and in liaison with the partners and thus will have scope to bring in her/his own research interests and expertise. S/he will discuss approaches to creative ecology analysis in collaboration with staff and postdoctoral fellows in the Creative Economy Research Unit that is part of the DCRC. At interview applicants will be expected to demonstrate imaginative and viable preliminary ideas for research into this topic and evidence that you have, or can develop, the skills required to start the proposed research.

 

Contact: Jon Dovey – jonathan.dovey@uwe.ac.uk